Page 21 - MWC 10-26-2023s

their Shorthorn bulls selling horn Association. The Midwest Cattleman · October 26, 2023 · P21
the week after. “This is a great
Brett said MSA member- opportunity,” he
ship is definitely growing due said. “Shorthorn
to the intensified exposure. breeders are a
A new website is up, mar- trustworthy group
keting campaigns are in the that supports one
works, and a new member another. If you are
directory will go out digital- a small producer
ly in 2024. In Missouri alone, and you are not
memberships have nearly doing it to make a
tripled in the last few years. living, you can do
The breed is becoming con- it for the lifestyle
sistently more popular, with and just to enjoy
registrations trending up by the cattle.”
20%, while other breeds are Added to Brett's
declining. Added to the tra- pitch for the breed
jectory is a a 20% increase in is a commendable
junior memberships nation- nod for the oppor-
ally. tunities a family
“New people are coming to can share with
the breed,” Brett said. “I have Shorthorn cattle
to give credit to our excellent in the mix.
officer team in Missouri be- “You will enjoy
cause they have been the your time raising
work horses behind getting this breed more Families enjoy the show, “Agriculture is our wisest
sponsors, members and this than any other,” Brett said. interacting with other pro- pursuit, because it will in
directory.” “Our junior program is so ducers, and like how well the the end contribute most to
For people new to the cat- good on the state and nation- program is run.” real wealth, good morals,
tle industry or who have had al level. In fact, the Short- Brett Naylor the agrono- and happiness,” then Naylor
a commercial herd and are horn Junior Nationals for mist knows that an acre is Angus & Shorthorn might
wanting to get more involved three years in a row has been equal to 43,560 square feet. be the right place to begin a
with a purebred breed, Brett voted as 'Best Jr. Nationals' As a crop specialist, he un- journey with Shorthorn.
believes they need to look no via a publication that con- derstands the importance “The marketability of the
further than with the Short- ducts a public poll. of getting as much as possi- breed has grown and im-
ble out of every one of those proved,” Brett said. “We no
square feet. The Naylor fam- longer have to worry about
ily picked Shorthorn to be sending a spotted animal to
their right source on Mis- market and getting docked.
souri's fescue. They are on We can sell private treaty,
the cusp of seeing the breed market online, or process
grow at an impressive rate meat and sell to the public
after decades of personal loy- for a premium. All of these
alty. At the right time, when different avenues of market-
efficiency, quality and docil- ing, combined with the pleas-
ity are paramount for pro- ant experience of interacting
duction agriculture, Naylor with other Shorthorn breed-
Shorthorns is poised to meet ers, makes it hard for me to
the demand. recommend going anywhere
As for the right place... else.”
Well, if Thomas Jefferson
was correct when he said,

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• We have less water contamination from animal wastes
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