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The Midwest Cattleman · October 27, 2022 · P10

         Google’s New Sustainabil- and ignore the science that              recording the low-
      ity Search Feature Provides  demonstrates             beef’s   sus-   est  global  green-
      Inaccurate Data                    tainability and value to the       house gas emis-
         Google recently announced  environment,” said NCBA                 sions from beef,
      it will be adding ingredi- President Don Schiefelbein,                while contributing
      ent-level emissions infor- a rancher from Minnesota.                  to food security for
      mation when people search             Livestock play an import-       the  world,”  said
      for recipes. The goal, accord- ant role in protecting open            Schiefelbein. “Ad-
      ing to the search giant, is to  spaces and account for only a         ditionally,   cattle
      allow  consumers  to see  how  very small portion of green-           production      pro-
      one ingredient compares to  house gas emissions. In fact,             tects green space,
      others. Unfortunately, the  eliminating  all  livestock  in           upcycles grass and
      new feature sources its data  the U.S.  and removing beef             forages and pro-
      from the United Nations,  from the diet only would re-                vides    consumers
      which provides inaccurate  duce greenhouse gas emis-                  with a lean pro-
      climate information on cattle  sions by 0.36% globally.               tein source packed
      production.                           “Cattle producers have a        with essential nutrients.”        ing this new feature  widely
         “Google  is using  its  bil- demonstrated record of con-             NCBA is urging Google  available.
      lions  of dollars of resources  tinuous improvement, which            to consider the  science of       KLA
      to  target  cattle  producers  has led to the United States           beef production before mak-
                                                                   By Greg Henderson
         Among America’s  great  and certainly one of the most  clothing to planning a driv- Additionally, cattle produc-
      success stories, Google is up  valuable brands.                       ing route or weekday meal.”  tion protects green space,
      there with the best of them:          The company hires engi- That includes information  upcycles grass and forages,
      Henry Ford’s cars, Sam Wal- neers and computer scien- about how Google evaluates  and provides consumers with
      ton’s general stores, Steve  tists by the busload. Yet, de- beef, which is to say, Google’s  a lean protein source packed
      Jobs’    minicomputer/phone/ spite all of those nerds on the  metrics are heavily slanted  with                  essential    nutrients.
      flashlights.                       payroll Google is short-hand- against beef.                          Google should seriously re-
         Google's search engine  ed on "moo" intelligence and                 That quickly drew the ire  consider this feature.”
      technology, e-commerce and  it just insulted  America’s  of the National Cattlemen’s                       Google apparently relied
      artificial intelligence have  cowboys with its new sus- Beef  Association, which de- on some U.N. emissions data
      fueled  the  company's  rapid  tainability feature.                   nounced Google’s initiative  on beef globally, which doesn’t
      ascent – it's not yet 25 years        Google now offers the abil- as an attempt to bias con- take into account how much
      old – to annual revenues that  ity to view information about  sumers against beef through  more  sustainably American
      top  $250 billion.  Some even  the environmental impact of  their              new     sustainability beef is produced.
      call  Google the  “most pow- certain choices – “from buy- search feature that provides                     Hmmm…. You would think
      erful company in the world”  ing a new car or pre-owned  inaccurate climate informa- the company could have Goo-
                                                                            tion on cattle production.        gled that information!
                                                                              “Google  is using  its  bil-       NCBA says livestock play
                                                                            lions  of dollars of resources  an important role in protect-
                                                                            to  target  cattle  producers  ing open spaces and account
                                                                            and ignore the science that  for only a very small portion
                                                                            demonstrates      beef’s    sus- of greenhouse gas emissions.
                                                                            tainability and value to the  Eliminating          all   livestock
                                                                            environment,” said NCBA  in the U.S. and removing
                                                                            President Don Schiefelbein,  beef from the diet would
                                                                            a Minnesota cattle produc- only reduce greenhouse gas
                                                                            er. “Cattle producers have a  emissions by 0.36% global-
                                                                            demonstrated record of con- ly. NCBA is urging Google
                                                                            tinuous improvement, which  to consider the  science of
                                                                            has led to the United States  beef production before mak-
                                                                            recording the lowest global  ing this new feature  widely
                                                                            greenhouse gas emissions  available.
                                                                            from beef while contributing      Drovers
                                                                            to food security for the world.
      LIFE                               ing the calf frolicking in green  make more than one financial  your steaming, hot scones, I
      continued from page 5              grass (if we ever get another  donation each year.  Why not  encourage you to adopt a bee-
      tion of $350 (cheaper than a  rain), suckling its mother, and  adopt an entire herd?                    hive in Britain. If you love a
      hive of bees) to Jerry Crown- otherwise having a wonderful              While I don’t think the IRS  sumptuous, All-American  rib-
      over. In return, you will receive  time out on the farm. In addi- will consider this a charitable  eye steak, grilled to perfection,
      a framed picture of a calf with  tion, the donor will also receive  donation to a non-profit orga- I implore you to adopt a baby
      your initials, or your compa- a certificate that  designates  nization, they might consider  calf from me, here in the Unit-
      ny’s logo, which will appear on  the supporter as a, “Friend of  this endowment as a red entry  ed States.
      the calf’s left hip. You will also  Farming,” and is suitable for  on one’s profit/loss statement.
      receive social media messages  framing. It will also be per-            So, if you like delicious,
      throughout the years, show- missible (even encouraged), to  all-natural honey poured over
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