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SUSTAINABILITY The Midwest Cattleman · February 3, 2022 · P27
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future, and from which the producer-led process that bodies such as the USDA. beef supply, as part of the
effects are visible in nearly developed them. Cattlemen Collectively, these initiatives 2021-2026 Red Angus Stra-
every corner of the beef in- and women across the na- will serve producers well in tegic Plan. Cattle producers
dustry, from pasture to plate. tion collaborated to address the long run, as they repre- already have a great sus-
The creation of Low Car- a need for the entire indus- sent a sizable amount of beef tainability story, evidenced
bon Beef, LLC., is one such try. It’s evident that there is that meets growing, consis- by decades of improvement
development. The startup an opportunity for the beef tent demand. in grass, water and animal
by Dr. Colin Beal is focused industry to build consum- In the coming months and management. The time for
on certifying beef with a sig- er trust by establishing its years, Red Angus will strive capitalizing on that story is
nificantly reduced carbon own sustainability goals and to quantify and communi- at hand.
footprint over U.S. baseline deliverables without any cate how the breed positively
beef production. Low Car- prompting by governmental contributes to a sustainable
bon Beef, LLC., analyzes and
applies proven emission re-
ducing tools at every step in
the cattle lifecycle and adds
value to beef production and
cattle farming. The company
just recently earned its ap-
proval as a USDA Process
Verified Program Service
Provider which makes it the
first USDA PVP for calcu-
lating lifecycle greenhouse
gas emissions for beef cattle
production. The USDA PVP
allows beef producers to cer-
tify and market beef that is
raised with lower GHG emis-
sions practices. Beef pro-
ducers that qualify for the ANNUAL BULL & FEMALE SALE • MARCH 2022
program are eligible for pre-
miums, further incentiviz- RANCH LOCATED IN CENTRAL MISSOURI • TUSCUMBIA, MO
ing sustainable practices for
forward-thinkers and early
adopters. SONS AND DAUGHTERS FROM THESE SIRES SELL!
Yet another indication
of sustainability measure-
ment and reporting that has
manifested due to consumer
demand is the recent beef
industry commitment to cli-
mate neutrality, solidified at
the Cattle Industry Conven-
tion in Nashville in August.
This commitment comprises MANN RED BOX 55C RED FINE LINE MULBERRY 26P RED U-2 RECKONING 149A
four goals for the U.S. cattle
industry:
•Demonstrate climate
neutrality of U.S. cattle pro-
duction by 2040.
•Create and enhance op-
portunities that result in a
quantifiable increase in pro-
ducer profitability and eco-
nomic sustainability by 2025. RED CROWFOOT MOONSHINE 8081U MAPLE OAKS FEMALES FLASHBACK 6609D
•Enhance trust in cat-
tle producers as responsible
stewards of their animals
and resources by expanding
educational opportunities in
animal care and handling STRATEGICALLY BREEDING AMERICAN AND CANADIAN GENETICS
programs to further improve
well-being. Ray Paslawski • 314-630-0332
•Continuously improve Susan Smydra • 314-308-2111
our industry’s workforce CALL FOR SALE INFORMATION TODAY!
safety and well-being. MapleOaksRedAngus.com
An important note to ac-
company these goals is the