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Vision Air Iowa
                                                                                             The Midwest Cattleman · September 30, 2021 · P22















       Fertility is Jim Bradford's



                        Number One Angus Philosophy




                                                                    By Brenda Black
         Philosophy is a theory or  in the Angus business, hav- wife,                 Mary,
      attitude held by a person  ing been with the breed since              bought         a
      that acts as a guiding princi- 1956. His meticulous stipula- farm in Guth-
      ple for behavior. Philosophers  tions for cows in production  rie             County,
      are the thinkers among us –  have  earned  him  multiple              Iowa, moving
      like Jim Bradford of Brad Z  honors, as well as a success- there in 1970.
      Ranch in Guthrie Center, Ia.  ful livelihood with Angus.              They     would
      Bradford's guiding principle       Famed for Angus                    raise      their
      for his Angus cattle is fertil-       A synopsis of Bradford's        nine children
      ity, and he has a knack for        history, along with his in-        there.      Ini-
      analyzing reality as much as       tellectual and agricultur-         tially known
      potentiality to move his herd      al prowess, complemented           as    Bradford
      toward productive behavior.        his 2019 induction into the        Bros. Angus,
         At 87 years young, random       American Angus Associa-            the farm was
      thoughts meander through           tion's Heritage Hall of Fame.      renamed Brad                      agriculture.  And, in 2011,
      Bradford's still sharp mind        The  biography is  published       Z Ranch in a show of grati-       Wallaces Farmer recognized
      and gain personality via           on the ranch's website and         tude to Walt Zimmerer, who        Bradford with an Iowa Mas-
      his steel sharp wit. “There's      states:                            bought a major interest in  ter  Farmer Award. Today,
      nothing more beautiful than           “While at Iowa State,           the farm during the 1980’s  the Bradfords continue to
      grass carpeted hills when          [Bradford] was a member of         Midwest Farm Crisis. In the  raise Angus cattle with a few
      torrential rains begin to fall,”   the  1955 national  collegiate     1970s and 1980s, Bradford  Angus/Simmental                compos-
      is the beginning of a cascade      livestock judging champion-        served on the Iowa Beef In-       ites.”
      of notions. Others include         ship team [competing against       dustry Board, the  National          Bradford jokes that his
      profound and  funny  percep-       a record-setting 48 teams]         Beef Board, and the Ameri-        appointment to  the  Hall
      tions like  “A huge bump in        at the Chicago Internation-        can Angus Association board.      of Fame  “meant that there
      the road often causes us to        al Live Stock Exposition. By       He judged many national and       wasn't  enough  other  candi-
      bump our head and rethink          1970, Bradford shared own-         state cattle shows, as well as  dates.” Joking aside, he at-
      our priorities” or “The winds      ership of two bulls that would     some international, includ-       tributes much of his tenaci-
      of change often bring just         help him begin to build his        ing an  Australian show. In       ty and success in beef cattle
      that, from dollars to change.”     reputation as a producer of        2002, Jim and Mary were           production to those who
         Bradford has seen change                                           recognized by the National        forged the way before him.
      in all of its forms. He speaks     quality cattle: Big John and       Cattlemen’s Beef Association      Bradford's grandfather and
                                         Atlas Marshall. Jim and his
      from 65 years of experience                                           as regional Environmental         father were on the cutting
                                                                            Stewardship Award winners.        edge of focusing on perfor-
                                                                            In 2008, Bradford was rec-        mance from the start.
                                                                            ognized with an alumni of            “My dad was born and
                                                                            merit award from Iowa State       raised on Hereford,” Brad-
                                                                            University’s Gamma Sigma  ford said.  “He always fed
                                                                            Delta, an honor society of  some cattle out and we would
                                                                                                              ship to Chicago. In 1954,
                                                                                                              there was a big run of 27,000
                                                                                                              cattle on market in Chicago
                                                                                                              that day, and the only thing
                                                                                                              going to the scales was black.
                                                                                                              We didn't sell our Herefords
                                                                                                              until afternoon and got $2.50
                                                                                                              per hundred weight less
                                                                                                              than the blacks. Dad bought
                                                                                                              some  Angus bulls straight
                                                                                                              away, and put them on Here-
                                                                                                              ford cows, and we were in the
                                                                                                              Angus business.”
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