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The Midwest Cattleman · February 25, 2021 · P22

Certified Hereford Beef
Certified Hereford Beef

Celebrates 25 Yearsears
Celebrates 25 Y

Together, Hereford produc- In 1995, the American Here- line has allowed CHB to compete everywhere. Cattle ranchers
ers, brand partners and loyal ford Association created the Cer- with top brands in the industry,” recognized long ago that great
customers celebrated 25 years tified Hereford Beef program to Seiferman says. “It is important beef comes from great cattle. To-
of the Certified Hereford Beef® carry forward the time-honored to be a trusted source for a qual- gether, we celebrate 25 years of
(CHB) brand in 2020. Among tradition of tender, juicy and de- ity product, not only to promote the brand committed to quality
the world’s great beef brands, licious beef. As Hereford earned the brand, but also to help our and the cattlemen and women
Certified Hereford Beef is found a reputation as an ideal breed to customers grow their business.” who supply it.
in the nation’s best restaurants produce the perfect steak, CHB With 7 million head harvested hereford.org
and retailers. The brand’s com- brought that quality into the and a total of 900 million pounds
mitment to rich heritage and homes of American families. sold, the brand continues to pro-
uncompromising dedication to With consumers adopting vide a growing opportunity for
the Hereford breed have allowed high standards for quality in a rural America and a safe and
its product to meet and exceed competitive marketplace, the wholesome product for families
consumer expectations. Certified Hereford Beef brand
“The Certified Hereford Beef works strategically to meet their
team is proud to celebrate a demand and push the beef in-
brand that continues to evolve dustry to new heights. Paying
and accommodate the demands close attention to the consum- “ ”
of consumers worldwide,” says er, the brand has updated and
CHB President and CEO Amari improved its specifications —
Seiferman. “Our commitment notably moving to a premium
at Certified Hereford Beef is to program focused on cattle that
thoughtfully and strategically achieve upper two-thirds USDA
build a brand that will continue (United States Department of
to grow for future generations to Agriculture) Choice or higher.
add value to Hereford genetics.” “The creation of the Premium @