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The Midwest Cattleman · August 6, 2020 · P22
      The Cut & Clarity of Balancer  & Gelbvieh  & Gelbvieh
      The Cut & Clarity of Balancer                                                                   ® ®

      at Martin Cattle Company
      at Martin Cattle Company                                                                                                  By Brenda Black



                                                                            from his traveling as a Puri- gest  challenge  is  time.  “Ev-
                                                                            na® sales specialist covering  erybody works off the farm,
                                                                            nearly the whole of Arkansas.  so the challenge is to just get
                                                                              “The first week being home  it all done. But fortunately, if
                                                                            was okay and I thought I  somebody's got to go do some-
                                                                            kind of like this,” Martin said.  thing, there's always someone
                                                                            “Then you get to missing peo- here to take up the slack. The
                                                                            ple that you are used to seeing  greatest blessing in doing this
                                                                            out on the road.”                 is being together; being fami-
                                                                              On the up side, he's seeing  ly.”
                                                                            way more of the family who           The road back to the family
                                                                            each take a role in managing  farm and to the Gelbvieh breed
                                                                            multiple properties and the  began after Martin graduated
                                                                            scattered herds at Martin Cat- from  Arkansas State Univer-
                                                                            tle Company.                      sity. He went to work as the
                                                                              The eldest daughter Rebec- farm manager for the college
                                                                            ca  Johnson  and  her  husband  and stayed on for three years.
                                                                            Jason and daughter Madalyn  Then he hired on at Porter
         In 1936, Judsonian,  Ar- cattle have been passed down              live the farthest away from  Rogers Ranch, a large Santa
      kansas native Lonnie Glos- to Boyce's grandson David                  headquarters – a whopping  Gertrudis operation. It was
                                                                                      miles.
                                                                                                                               during his 10
                                                                            three
      son recorded his self-penned  Martin. Martin, along with              On that owned                                      years with this
      song "Arkansas Hard Luck  his wife Rita and their three               and    adjacent                                    highly respect-
      Blues."  While this musician  daughters and their families            rented     land,                                   ed    Arkansas
      was breathing songs in and  make  up  the  Martin  Cattle             they    oversee                                    breeder     that
      out of a harmonica bemoaning  Company.                                cattle daily and                                   Martin gained
      his stomping ground, another          “Our family has been here                                                          his   exposure
      Judsonian was turning “hard  since the 1850's, Martin said.           house  some  of                                    to     Gelbvieh
                                                                            the bulls. Dana
      luck” Arkansas into beef cattle  “Part of the land we're on is                                                           being used in
      success in that rocky, shallow  over 100 years old. For Fa-           Stewart,     her                                   the PR com-
                                                                            husband Josh
      top soil of the Diamond State.  ther's Day, my family gave me                                                            mercial herd.
      That same year, Boyce Martin,  the present of having our farm         and their two                                      By  the  time
                                                                            children, Jewel
      Sr. switched from commercial  filed as an Arkansas Century                                                               Martin      had
      to the registered cattle busi- Farm.”                                 and Henry live                                     made his way
                                                                                        150
                                                                            basically
      ness in those  Arkansas hills.        The hot summers in Arkan-                                                          back  to  Jud-
      Beef genetic gems were dis- sas can burn up in short order            yards      from                                    sonia, the de-
                                                                            Mom and Dad.
      covered way back then that  the Bermuda grass and fescue                                                                 cision was al-
                                                                                       they
      are still being shined and re- pastures on that beloved piece         When      show-                                    ready made. It
                                                                            aren't
      fined on the home place by the  of land. Martin said,  “The           ing cattle and                                     would be Gelb-
      Martin family in 2020.             saying goes 'that we're al-        goats, they are                                    vieh  he  would
         The registered cattle busi- ways about two weeks from a            checking cows.                                     raise.
      ness began with Herefords,  drought.'” This year, however,            Also    nearby,                                      “I  just  liked
      but today the passion to raise  the pastures have been bless-         are youngest daughter Rasha  their balanced traits, the
      great seedstock has shifted  ed with rains -- a bright spot           Pate and her husband Jordan,  mothering abilities of the cows
      to Gelbvieh and Balancer®.  in a challenging year when                who puts up all of MCC's hay.  and that they still had a lot of
      The  tools  for excavating  fine  Martin has been home bound
                                                                            They both help with general  growth,” Martin said of the
                                                                            farm duties.                      breed. “They are docile, gentle
                                                                              Even if every household  and easy to work with.  And
                                                                            juggles  off-the-farm  careers,  hearty cattle that will go out
                                                                            according to Martin, raising  and do a good job.”
                                                                            cattle is in their blood and         With a long history in the
                                                                            they are all committed to the  beef industry and family ties
                                                                            task. Experience in the Amer- to a much different time, Mar-
                                                                            ican Junior Gelbvieh  Associ- tin thinks his ancestors would
                                                                            ation taught them a thing or  appreciate the Gelbvieh and
                                                                            two about tenacity.               Balancer® herd he's devel-
                                                                              “They didn't just learn about  oped.
                                                                            the cattle business,” Martin         “It's interesting to look back
                                                                            said of their junior show expe- at some of the old pictures of
                                                                            rience. “They learned manage- our family's cattle,” Martin
                                                                            ment and work ethic.  That's  said. “To be honest, they look a
                                                                            the real value.”                  whole lot like cattle today. The
                                                                              With 150 head of cows to  industry went through pendu-
                                                                            manage, Martin said the big- lum swings in size and phe-
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