Page 14 - MWC 8-6-20s

MID-YEAR BEEF INDUSTRY The Midwest Cattleman · August 6, 2020 · P14
continued from page 3 continued from page 2
Cattle and calves on feed for HOW THE BEEF dustry needs. Checkoff con- tioneer and Field Rep,
the slaughter market in the INDUSTRY USES THE tractors take this direction Public Auction Yards, (Bill-
United States for all feedlots to- and develop Checkoff-funded ings, MT)
taled 13.6 million head on July LONG RANGE PLAN programs that fall within the
1, 2020, unchanged from previ- The Long Range Plan Task scope of the Beef Promotion • Ken Griner, President,
ous year. Cattle on feed in feed- Force encourages other beef and Research Act and Order Usher Land & Timber,
lots with capacity of 1,000 or industry businesses and or- and support the plan’s prior- Inc., cow/calf and seed-
more head accounted for 84.1 ganizations to utilize the ities. stock (Chiefland, FL)
percent of the total cattle on feed plan as input for their own • Mary Kraft, Owner/Op-
on July 1, 2020, down slightly strategic decision-making THE BEEF INDUSTRY erator, Quail Ridge Dairy
from previous year. The total of processes. LONG RANGE PLAN (Fort Morgan, CO)
calves under 500 pounds and For example, the Beef TASK FORCE • Jon Lowe, Head of Global
other heifers and steers over Checkoff, its committees, and The task force convened Commercial Development,
500 pounds (outside of feedlots), contracting organizations, several times over the past Livestock, Zoetis (Parsip-
at 37.4 million head, up 1 per- use pieces of the Long Range year and considered all as- pany, NJ)
cent from the 37.1 million head Plan as their guidebook. All pects of the industry from
on July 1, 2019. funding decisions and focus production trends, economic • Dean Meyer, farmer/feeder
areas of Checkoff projects and
(Rock Rapids, IA)
Calf Crop Down 1 Percent programs, by design, must factors, foreign markets, con-
sumer trends, and the com-
The 2020 calf crop in the follow the key areas outlined petitive climate. The group • William Rishel, Owner,
United States is expected to be in the plan that align with evaluated the previous five- Rishel Ranch, seedstock
35.8 million head, down 1 per- Checkoff budget categories: year plan and determined, (Lincoln, NE)
cent from last year. Calves born promotion, research, con- based on industry trends and • Suzy Strassburger, Pres.,
during the first half of 2020 are sumer information, industry insights, where the industry Strassburger Steaks, LLC,
estimated at 26.1 million head, information, producer com- should maintain and/or shift a specialty meat purveyor
down 1 percent from the first munication and foreign mar- focus over the next five years. (Carlstadt, NJ)
half of 2019. An additional 9.70 keting. To ensure this focus, • Jerry Wulf, Partner/Advi-
million calves are expected to be each year Checkoff commit- In addition to Brackett, sor, Wulf Cattle (Hancock,
born during the second half of tees continue to renew their other members of the task MN)
2020. alignment by identifying key force are also individuals “After helping to devel-
USDA plan initiatives as their pri- representing key beef indus- op our previous Long Range
orities based on current in- try segments and devoted to Plan, I was encouraged with
ensuring the beef industry’s how it was embraced by the
long-term success: entire industry,” said Brack-
• Dr. Keith Belk, Depart- ett. “Over the past year, our
task force researched and
How Journagan Bulls Help ment Head Animal Sci- fashioned this new plan with
ence, Colorado State Uni-
You Achieve Your Goals... versity (Fort Collins, CO) just as much care, and we
hope it will be received with
• Andy Bishop, Fairfield even more enthusiasm.”
• Selection
– Journagan Ranch is the Largest Producer of Hereford Farms, (Cox’s Creek, KY) To view the complete Beef
Cattle in Missouri • Tim Brady, Director of Industry Long Range Plan,
– Journagan bulls are selected on fescue and raised on fescue. Risk Management, Agri a plan summary or get more
– Journagan bulls are selected for balanced traits including Beef Co. (Boise, ID) information, visit BeefLon-
phenotype, genotype and EPD’s. • Donnell Brown, Owner/ gRangePlan.com.
– Every Journagan Hereford bull has been calved un-assisted. Manager, R.A. Brown Drovers
– All bulls will be ultra sounded and semen checked. Ranch (Throckmorton, TX)

• Heterosis • John Butler, CEO the Beef
– Add 20-40 lbs. at weaning. Sale Oct. 3 Marketing Group, feeder
– Complement your cowherd with a Darr Ag Center (Manhattan, KS)
Hereford bull from Journagan Spring eld, MO
Ranch. • Paul Defoor, Co-CEO at
• Performance Cactus Feeders, Inc., feed-
er (Amarillo, TX)
– Steer feedlot
performance and • Joe Goggins, Owner, Auc-
carcass data is available.

• Solid Reputation and Guarantee
– Journagan Ranch has been
in business for 38 years.

JOURNAGAN RANCH

Rt. 1, Box 85G
Missouri State Mountain Grove, MO 65711
University
Marty Lueck, Manager
(417) 948-2669
(417) 838-1482 (Cell)
For the Profit Minded Cattleman!