Page 19 - MWC 9-14-2023s

The Midwest Cattleman · September 14, 2023 · P19
be a competitive advantage with low yield grades. They black), have not been accept- one, created their Sterling
in that arena. know these cattle are a good ed into “Angus” brands, such Silver brand over 25 years
The task force has met value. However, because over as black-nosed Charolais or ago,” she adds. “The other
with major packing compa- the last 10 years or so there the blonde-hided cattle. She challenge is to create multi-
ny executives to determine have been plant closings and believes in order to compete tiered brands where Cha-
how Charolais-influenced increased supply, the packers with that, it’s necessary to rolais-cross cattle that are
cattle are perceived on their have simply not had to pay cultivate either a foodservice, USDA Select or higher all
end and what the associa- more for these types of cat- retail or a small restaurant have a home in a branded
tion can do to help increase tle.” partner – better yet one of beef program. You want mul-
demand for the cattle at the For years, USDA has only each – that understands the tiple programs for the Cha-
retail level. They’ve also ini- recognized “Angus” as 51% value and sees an opportuni- rolais-influenced cattle to go
tiated discussions on private black hided, those cattle that ty for them.
branding with meat market- are percentage Angus (red or “This is why Cargill, for continued on page 20
ing experts.
Basically, these breeders
are reaching out to every
segment of the industry to
lay groundwork leading to a
premium structure for Cha-
rolais-influenced cattle at
the commercial level. Cha-
f
rolais-influenced cattle are fall CharolaiS Bull Saleall CharolaiS Bull Sale
already well-liked in the in-
dustry. Ranchers appreciate
1pm
the cattle for their perfor- 1pm •• Saturday Saturday •• October 14 2023 October 14 2023
mance, feeders love them for
Joplin Regional Stockyards oplin Regional Stockyards •• Carthage MO Carthage MO
their efficiency and packers J
value their cutability, abil-
ity to grade Choice or bet-
Selling 55 18- month old CharolaiS BullS S BullS
ter, as well as putting more Selling 55 18- month old Charolai
product in the box. The task
for these seedstock folks is all Coming 2-year-oldS in the S pring
to find ways to capture the
real-world value of Charo- FTJ Monticello 1806 son out of LT Ledger daughter FTJ Monticello 1806 son out of CCR Hams Superstar daughter
lais-influenced calves. BW: 75 lbs. AWW: 701 lbs. AYW: 1,411 lbs. BW: 72 lbs. AWW: 735 lbs. AYW: 1,361 lbs.
Marcine Moldenhauer is
one of the industry experts Top 6% for WW, 7% for YW, 20% for REA, 20% for MARB & 10% for TSI Top 25% for BW, 30% for WW, 20% for YW, 3% for MARB & 15% for TSI
AICA has tapped to advise Lot 2 Lot 4
the task force. She has ex- WIA Full Monte 247 WIA Outer Banks
perience both as a breeder 2/28/2022 2102 P
of Charolais, Red Angus and M972127 2/26/2022
Maine-Anjou, 25 years in cat- M973305
tle procurement as a cattle
buyer, strategic supply man-
ager and leading the pre-
mium sales and marketing
team for a major packer. For
the last 15 years as owner of
Meatlink Management, LLC,
her livestock and meat busi-
ness consulting firm, she has
worked with multiple com-
panies in multiple countries,
breed associations, chefs Lot 8 Lot 25
and specialty fed cattle beef WIA Lockdown 231 WIA Rebar 214 P
programs on the challenges 3/12/2022 1/28/2022
and how to approach creat- M969761 M972697
ing and supplying a branded
beef program. WC Rampage 9514 P son out of LT Ledger daughter WIA Rebar G90 (Resource x Dory) out of Big Creek Game Changer
“Packers know the value Top 6% for WW, 9% for YW, 8% for MTL, 20% for REA & 20% for TSI BW: 71 lbs. AWW: 708 lbs. AYW: 1,370 lbs.
of Charolais-cross cattle, they Top 9% for BW, 15% for CE, 30% for WW, 20% for REA
do cutting tests, they track
performance, they know,” she
S
explains. “They know Charo- SALE HOSTSALE HOSTS
lais-cross are going to yield Mike & Sara Kisner SALE MANAGERALE MANAGER
S
Connor & Cannon
from live to carcass and from 5805 Perkins Rd. Greg Hubert BID ONLINE AT:T:
BID ONLINE A
carcass to the box; the pack- De Soto, MO 63020 P.O. Box 100 •
(636) 236-0306 cell
ers know these cattle have wildindianacres@yahoo.com Oakley, KS 67748
very favorable quality grades Shannon Carpenter: 937-418-2275 785-672-7449 (cell)
greghubert@st-tel.net