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says Doug Benoit. "They’re no-nonsense The Midwest Cattleman · October 5, 2023 · P29
To Doug, the Angus female Angus breeders," says Mafi.
is the ideal type, further re- "If the cattle won’t work for With two annual produc-
fined for a feminine head and customers, they get rid of tion sales, females in the fall
length of body. them." and bulls in the spring, the
And to Jeff Mafi, American Benoits rely on a strong cus-
Angus Association regional Customer-Focused Cat- tomer base, largely repeat
manager, the Benoit Angus tlemen buyers and upwards of 85
herd is a functional, working Any reputation is earned. percent commercial.
set of cows. In the cattle business it can Each year’s breeding de-
"They look for females with be cultivated in many ways, cisions aim to improve the
a good phenotype, do-ability but it hangs on customer herd, partly by targeting
and the right udder," he says. opinion. high-quality beef production.
"But they know they are in "We measure success by With a bull customer base
the beef business, so they pay our customers," Doug says. largely aiming for a premium
attention to carcass traits, "We work for them, and we’ll on calves produced, the Ben- "There's tough times, but you can't shy
too." do everything we can to keep oits employ CAB’s "Targeting away from work," Everett says. "You don't
Striving for excellence, the them satisfied." continued on page 31 quit at three or four o'clock in the after-
noon; you have to work at it."
Benoits stress data collection
and testing. The longtime
Maternal Plus members doc-
ument that side of perfor-
mance in their herd. All re-
placement females and sale
bulls are American Angus
Association Genomic Selec-
tion (GS)-tested, with results
applied to herd improvement
and marketing.
"There's tough times, but
you can't shy away from
work," Everett says. "You
don't quit at three or four
o'clock in the afternoon; you
have to work at it."

Callaway

Livestock

Center, Inc.

On I-70, 4 miles east of
Kingdom City, MO on outer road

573-642-7486

Feeder Sale

Monday
12:30 p.m.

1st Thursday Night
of Each Month

6:00 p.m.

Special Cow Sale

Jack Harrison
573-386-2138

John P. Harrison

573-386-5150