Page 27 - MWC 10-5-2023s

Certified Angus Beef The Midwest Cattleman · October 5, 2023 · P27

Launches Direct-to-

Consumer Program

By Lindsay Graber Runft
Could your freezer beef gram, licensed producers are plication process,
carry the Certified Angus responsible for working with but upon being li-
Beef ® (CAB) brand logo? a processor and USDA grader censed, producers
Perhaps. With the launch of a to verify that brand specifi- will have access to
new program, Angus farmers cations are met. A marketing continued on
and ranchers have the option plan is required for the ap- page 31
to market their beef directly
to consumers as CAB prod- HOME TO THE MID-WEST UNIT OF BASIN ANGUS
uct.
Ranch to Table, a direct QUALITY
partnership program be-
tween CAB and cattle oper- in Quantity
ations using Angus genetics,
allows ranchers to use the
brand’s trusted reputation
for increased gain.
"Many Angus ranchers
take a tremendous amount
of pride when they see the
Certified Angus Beef logo on
product, whether it's in their
local grocery store or on a
restaurant menu," says Kara
Lee, director of producer en-
gagement for CAB. "This is
just another way for them
to continue to have equity REGISTERED ANGUS BULLS, BRED HEIFERS
in the brand by being able
to hang brand standards on AND COWS FOR SALE PRIVATE TREATY
those cattle that ultimately 150+ Bulls Sold Annually!
qualify."
To participate in the Ranch
to Table program, a produc- Commercial Heifers available:
er’s cattle supply must in- Meyer Cattle Co Sale - Nov 3
corporate registered Angus Northeast Show-Me-Select Sale - Dec 9
genetics, which may require
American Angus Associa- Private Treaty on the Farm
tion® active membership or
proof of bull registrations. Large Selection of Spring and Fall Bulls
Producers must also be Beef Available Private Treaty
Quality Assurance certified.
As with any CAB product,
cattle must meet the brand’s At Hopewell Farms, our cows work for our
live-animal evaluation with living. We expect them to be balanced, sound
a predominantly solid-black and functional.
hide. In addition, carcasses
must meet CAB’s 10 specifi-
cations.
"One of the beautiful things
about the Ranch to Table pro-
gram is that the end product
itself is going to be just as
consistent with the end prod- HOPEWELL FARMS
uct of other traditional CAB H
outlets," Lee says. "So, we are REGISTERED ANGUS F
not compromising on any of
our brand standards." 24247 Monroe Rd 836 ~ Paris, MO 65275
Typically, cattle move from Office: 660-327-5277 ~ hopewell@parismo.net
feedyard to a CAB-licensed Bob & Lynn Fodge ~ Bobby & Patty Fodge ~ Alec & Annie
packing plant and then are
distributed to the end-user. Visitors welcome! Give us a call. Mention this ad for free delivery!
With the Ranch to Table pro- WWW.HOPEWELLFARMSANGUS.COM