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MANDATORY COOL The Midwest Cattleman · October 21, 2021 · P14
continued from page 3
the best way is to get the peo- cause they contested mCOOL There’s likely a segment of
in the House of Representa- ple who defend it at the World in the past – and they’re the the cattle industry that won-
tives. In fact, it was included Trade Organization, the U.S. reason why it was repealed, ders why voluntary coun-
in two previous farm bills, Trade Representative Office he adds. try of origin labeling hasn’t
but in every circumstance, it and USDA, to be involved in “They succeeded in a legal worked.
got knocked out by the World the drafting process. Accord- challenge at the World Trade “A voluntary law is pret-
Trade Organization, so we ing to Thune, both Kather- Organization and, as a con- ty weak tea,” Thune says.
had to go back to the drawing ine Tai, United States Trade sequence, the World Trade “To ensure consumers know
board,” Thune says. Representative, and Tom Vil- Organization allowed them where their beef is coming
The primary issue with sack, Secretary of Agricul- to levy retaliatory tariffs from, and producers get the
the current beef labeling sys- ture, promised at their con- against American agricul- benefit of selling the highest
tem is that it allows import- firmation hearings to help ture, so it was taken off the quality beef in the world, we
ed beef that’s finished but come up with mCOOL provi- books,” he explains. have to have a mandatory la-
not born or raised in the U.S. sions that would withstand The American Beef Label- beling system.”
to be labeled as a product of or be compliant with World ing Act is a bipartisan piece Speaking of mandatory,
the U.S. Trade Organization rules. of legislation. It’s a first step, Flory asks, are we going to
“Our producers want to “Secretary Vilsack gets it; Thune describes, with a long get an extension for the man-
be able to have a label that he understands it and we’re road ahead. datory price reporting by the
distinguishes their products, trying to get Katherine Tai “There are other countries end of the month?
which are born, raised and and others in the admin- with similar labeling laws. “I think what will prob-
harvested here in the Unit- istration to share the view The United States, for what- ably happen, I hope what
ed States, to the consumer that this is an important ever reason, every time we've happens, is we get a yearlong
— and the consumer, I think, piece of legislation because tried to do this, we've run into extension at least,” Thune
has a right to know,” Thune it is really important to the these roadblocks,” he says. says. “There’s also the pos-
says. “The shirts you and I economy, the livestock and “It’s high time we develop a sibility we could do a short-
are wearing today say where agricultural economy, in this sense of urgency and thread term extension. I don’t think
they come from, but the beef country,” Thune says. “I hope the needle in such a way we we would be opposed to that
we put in the center of our we'll have good cooperation can differentiate and under either.
plate doesn’t have to bear from the administration, but the American Beef Labeling Drovers
that label.” we’ll see.” Act allow for transparency
To get the issue resolved Canada and Mexico are that benefits both producers
once and for all, Thune says paying careful attention be- and consumers.”
Show-Me-Select
TM
Replacement
Heifer Sale
200 Crossbred & Purebred Heifers
November 19, 2021 at 7 PM
Joplin Regional Stockyards
I-44 East of Carthage, MO at Exit 22
Video preview and sale may be viewed at www.joplinstockyards.com
On-line bidding and approval must be arranged in advance along with bank approval. SALE!
SALE!
To create an account go to www.joplinstockyards click on Live Auction then register and fill out
24,900
banking information. At least 2 days prior to sale. Any questions and/or approval call 417-548-2333 $ $ 24,900
and ask for Dustin, Misti, or Clay
Breeds & crosses include: Herefords, Angus, Many are synchronized and AI bred. A few
2021 W
Gelbvieh, Red Angus, Balancer and Tier Two and Show-Me-Plus heifers are in 2021 W-W Trailer 7 x 24 -W Trailer 7 x 24
SimAngus. the offering. See enclosed requirements for All Aluminum Livestock
All Aluminum Livestock
About 50% are black or black whiteface and SMS heifer details. Livestock Trailerrailer
Livestock T
50% are Red Angus and Crosses.
T
Tandem 7000# torsion axles • 4 wheel electric brakes • andem 7000# torsion axles • 4 wheel electric brakes •
Program Requirements: 16" radial 10ply tires with spare • 2 center gates (1 with
16" radial 10ply tires with spare • 2 center gates (1 with
slider) rear combo gate • brite white nose
◊ Heifers have met minimum standards for reproductive soundness, pelvic size, body slider) rear combo gate • brite white nose
condition and weight and are free of blemishes.
◊ Heifers bred to bulls meeting strict calving ease or birth weight EPD requirements.
25,295
◊ A strict immunization program has been followed including official Brucellosis calfhood $ $ 25,295
vaccination. Heifers are tested and found negative for PI BVD.
◊ Heifers will calve from late February 1 to April 30 and were preg checked within 30 days
2022 Hillsboro
of the sale. 2022 Hillsboro
Industries Endura
Consignors Include Industries Endura
Kendra Kennedy, Neosho Marvin Phipps, Cassville Dichotomy Cattle Co. Livestock T
Livestock Trailerrailer
Leon Luthi, Jasper Mast Farms, Lamar Rocky Comfort
Greg Lenz, Everton Kunkel Farms, Neosho Ronnie & Debbie Choate, Pleasant Hope 2-7000# Dexter T
2-7000# Dexter Torsion axles • 4 wheel electric brakesorsion axles • 4 wheel electric brakes
John Wheeler, Marionville Robert Miller, Aurora Hunter Lane Cattle Co., Pierce City 16’
16’ 10 ply radial tires on silver modular steel wheels 10 ply radial tires on silver modular steel wheels
Kathy Wheeler, Marionville Weber Cattle Co., Lamar Rector Farms, Rogersville roadside escape door • 2-center cut gates with slam latches and more
roadside escape door • 2-center cut gates with slam latches and more
FOR INFORMATION CONTACT:
Eldon Cole: (417) 466-3102 or 466-3386 OTHER MODELS AVAILABLE, CALL FOR INFORMATION
colee@missouri.edu Website: http://www.swmobcia.com/
Sponsored by: Missouri “Show-Me-Select” Replacement Heifers, Inc., Division of Animal Sciences, Southwest
Missouri Beef Cattle Improvement Association in cooperation with University of Missouri Extension, College of
Veterinary Medicine, Missouri Cattlemen's Association and Missouri Department of Agriculture.