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MANDATORY COOL                                                                            The Midwest Cattleman · October 21, 2021 · P14
      continued from page 3
                                         the best way is to get the peo- cause they contested mCOOL              There’s likely a segment of
      in the House of Representa- ple who defend it at the World  in the past – and they’re the  the cattle industry that won-
      tives. In fact, it was included  Trade Organization, the U.S.  reason why it was repealed,  ders why voluntary coun-
      in two previous farm bills,  Trade Representative Office  he adds.                                      try of origin labeling hasn’t
      but in every circumstance, it  and USDA, to be involved in              “They succeeded in a legal  worked.
      got knocked out by the World  the drafting process. Accord- challenge at the World Trade                   “A voluntary law is pret-
      Trade Organization, so we  ing to  Thune, both Kather- Organization and,  as a con- ty weak tea,”  Thune says.
      had to go back to the drawing  ine Tai, United States Trade  sequence,  the World Trade  “To ensure consumers know
      board,” Thune says.                Representative, and Tom Vil- Organization allowed them  where their beef is coming
         The primary issue with  sack, Secretary of  Agricul- to levy retaliatory tariffs  from, and producers get the
      the current beef labeling sys- ture,  promised  at  their  con- against American  agricul- benefit of selling the highest
      tem is that it allows import- firmation hearings to help  ture, so it was taken off the  quality beef in the world, we
      ed beef that’s finished but  come up with mCOOL provi- books,” he explains.                             have to have a mandatory la-
      not born or raised in the U.S.  sions that would withstand              The American Beef Label- beling system.”
      to be labeled as a product of  or be compliant with  World  ing Act is a bipartisan piece                  Speaking of mandatory,
      the U.S.                           Trade Organization rules.          of legislation. It’s a first step,  Flory  asks,  are  we  going  to
         “Our producers want to             “Secretary Vilsack gets it;  Thune describes, with a long  get an extension for the man-
      be able to have a label that  he understands it and we’re  road ahead.                                  datory price reporting by the
      distinguishes their products,  trying  to  get  Katherine  Tai          “There are other countries  end of the month?
      which are born, raised and  and others in the admin- with similar labeling laws.                           “I think what will prob-
      harvested here in  the Unit- istration to share the view  The United States, for what- ably happen, I hope what
      ed States, to the consumer  that this is an important  ever reason, every time we've  happens, is we get a yearlong
      — and the consumer, I think,  piece of legislation because  tried to do this, we've run into  extension at least,”  Thune
      has a right to know,” Thune  it is really important to the  these roadblocks,” he says.  says.  “There’s also the pos-
      says.  “The  shirts  you  and  I  economy, the livestock and  “It’s high time we develop a  sibility we could do a short-
      are wearing today say where  agricultural economy, in this  sense of urgency and thread  term extension. I don’t think
      they come from, but the beef  country,” Thune says. “I hope  the needle in such a way we  we would be opposed to that
      we put in the center of our  we'll have good cooperation  can differentiate and under  either.
      plate  doesn’t have  to bear  from the administration, but  the American Beef Labeling                  Drovers
      that label.”                       we’ll see.”                        Act allow for transparency
         To get the issue resolved          Canada and Mexico are  that benefits both producers
      once and for all, Thune says  paying careful attention be- and consumers.”


                                   Heifer Sale

             200 Crossbred & Purebred Heifers
                    November 19, 2021 at 7 PM
                       Joplin Regional Stockyards
                        I-44 East of Carthage, MO at Exit 22

        Video preview and sale may be viewed at
        On-line bidding and approval must be arranged in advance along with bank approval.                                          SALE!

            To create an account go to www.joplinstockyards  click on Live Auction then register and fill out
            banking information. At least 2 days prior to sale. Any questions and/or approval call 417-548-2333                 $ $ 24,900
            and ask for Dustin, Misti, or Clay

        Breeds & crosses include:  Herefords, Angus,   Many are synchronized and AI bred.  A few
                                                                                                                  2021 W
        Gelbvieh, Red Angus, Balancer and   Tier Two and Show-Me-Plus heifers are in                              2021 W-W Trailer 7 x 24 -W Trailer 7 x 24
        SimAngus.                         the offering.  See enclosed requirements for                            All Aluminum Livestock
                                                                                                                  All Aluminum Livestock
        About 50% are black or black whiteface and   SMS heifer details.                                              Livestock Trailerrailer
                                                                                                                      Livestock T
        50% are Red Angus and Crosses.
                                                                                          Tandem 7000# torsion axles • 4 wheel electric brakes • andem 7000# torsion axles • 4 wheel electric brakes •
                               Program Requirements:                                      16" radial 10ply tires with spare • 2 center gates (1 with
                                                                                          16" radial 10ply tires with spare • 2 center gates (1 with
                                                                                               slider) rear combo gate • brite white nose
        ◊   Heifers have met minimum standards for reproductive soundness, pelvic size, body           slider) rear combo gate • brite white nose
            condition and weight and are free of blemishes.
        ◊   Heifers bred to bulls meeting strict calving ease or birth weight EPD requirements.
        ◊   A strict immunization program has been followed including official Brucellosis calfhood                             $ $ 25,295
            vaccination. Heifers are tested and found negative for PI BVD.
        ◊   Heifers will calve from late February 1 to April 30 and were preg checked within 30 days
                                                                                                                        2022 Hillsboro
            of the sale.                                                                                                2022 Hillsboro
                                                                                                                      Industries Endura
                                 Consignors Include                                                                   Industries Endura
       Kendra Kennedy, Neosho  Marvin Phipps, Cassville  Dichotomy Cattle Co.                                          Livestock T
                                                                                                                       Livestock Trailerrailer
       Leon Luthi, Jasper    Mast Farms, Lamar  Rocky Comfort
       Greg Lenz, Everton    Kunkel Farms, Neosho  Ronnie & Debbie Choate, Pleasant Hope  2-7000# Dexter T
                                                                                        2-7000# Dexter Torsion axles • 4 wheel electric brakesorsion axles • 4 wheel electric brakes
       John Wheeler, Marionville  Robert Miller, Aurora  Hunter Lane Cattle Co., Pierce City   16’
                                                                                         16’ 10 ply radial tires on silver modular steel wheels 10 ply radial tires on silver modular steel wheels
       Kathy Wheeler, Marionville    Weber Cattle Co., Lamar  Rector Farms, Rogersville     roadside escape door • 2-center cut gates with slam latches and more
                                                                                  roadside escape door • 2-center cut gates with slam latches and more
                         FOR INFORMATION CONTACT:
                       Eldon Cole:  (417) 466-3102  or  466-3386             OTHER MODELS AVAILABLE, CALL FOR INFORMATION
        Sponsored by: Missouri “Show-Me-Select” Replacement Heifers, Inc., Division of Animal Sciences, Southwest
        Missouri Beef Cattle Improvement Association in cooperation with University of Missouri Extension, College of
        Veterinary Medicine, Missouri Cattlemen's Association and Missouri Department of Agriculture.
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