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THE HISTORY mal for the next generation. I The Midwest Cattleman · October 1, 2020 · P27
continued from page 23 look at the cow's strengths and every Angus
ness Weekly's “Top 10 Industry weaknesses, then find a bull animal born.
Leaders Under 40” for 2013. that best complements her to As a result,
make a better calf than she is.”
Though she was honored to be there is a need
The plan for breeding a $5
part of a committee of three to million bull like Hoover Dam for more in-
judge the 2019 National West- formation and
ern Angus Bull Show, she said or one like Hoover Notary, more data to
who sold for 2/3 interest at
she is far happier and in her be collected
element when taking care of $38,000, or a heifer that goes to substanti-
for $12,500, is to ultimately,
business at home. As for breed- ate the claims
ing decisions on the farm, Mc- positively impact the bottom and keep pace
line for any producer who uses
Farland-Livingston relies on with custom- that will stand behind those
astute phenotypic observation those genetics. er demands a hundred years cattle and build a trusted rela-
“No matter if purchasing
and a keen understanding of later. Today, that translates tionship with their customers
Angus EPDs to get the job seedstock directly or using into quality cattle and people continued on page 28
semen on bulls we own, cattle
done.
“Whenever I breed cattle, need to be sound, function-
my goal, no matter what cow,” al, and profitable,” McFar-
she said, “is to make the best land-Livingston said. “And a
good disposition is really im-
possible, most complete ani-
portant, whether you
have 20, 200 or 2,000
cows.”
Since the 1920s
when McFarland-Liv-
ingston's great grand-
father started this
Angus farm, a legacy
of family integrity has
naturally been per-
petuated from gener-
ation to generation.
That reputation is on
the line with each and
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