Page 22 - MWC 08-5-2021s

The Midwest Cattleman · August 5, 2021 · P22
Across the industry, there is no shortage in the demand
Demand Driven Premiums for cattle enrolled in value-added marketing programs.

foundation of value-added program, which requires a
programs. Those three pro- minimum of 75% of the sires
grams are part of the United used to be registered Gelb-
States Department of Agricul- vieh and Balancer® bulls,
ture (USDA) Process Verified with a minimum of 25% Gel-
Program and have oversight bvieh genetics. Because the
by the Agricultural Market- verification process for the
ing Service (AMS) to ensure Balancer® Edge program also
all requirements have been satisfies the SAV program, all
met. IMI Global undergoes an cattle enrolled in Balancer®
annual audit by the USDA to Edge can be marketed into
be able to conduct audits and the China Export Verification
approve farms and ranches. program, NHTC program for
In addition to the three the European Union, VNB
core programs, many breed and CARE, a sustainabili-
associations are also work- ty program encompassing
ing closely with IMI Global animal care, environmental
to help their mem-
bers find additional
A new demographic of in- value-added program a pro- breed-related value
formation seeking consumers ducer chooses to participate while capitalizing
and export markets have fu- in, the first step is market on the marketing
eled beef value-added mar- research and determining a opportunities the
keting programs over the breakeven price. Followed core programs offer.
past two decades to provide by establishing a budget to The American Gel-
cattle producers new premi- reflect the costs of the val- bvieh Association,
um-driven market opportu- ue-added marketing program. for example, has
nities direct from their farm It’s hard to make money if you partnered with IMI
or ranch. These non-carcass don’t know your numbers. Global to create the
merit premiums have proven “We have a variety of dif- Balancer® Edge
that the market is willing to ferent programs that we can
pay a producer for manage- bundle together so that the Step OUT of the FOG
B/F
ment practices, age, source, producer and the market- B/F
and breed influence informa- place have different options,” and INTO a
tion. Stanton says of the IMI Glob-
“Packers are contracting al marketing opportunities. C C B BRRIIGGHHTT FFUUTTUURREE
value-added cattle with feed- Value-Added Program with FESCUE FITFESCUE FIT
lots way ahead of time, up to Options
a year before harvest in a lot Source and age verification A A B/F BALANCER ®
of cases. Then those feedlots (SAV), followed by Non-Hor- B/F BALANCERSS
have to go into the market- mone Treated Cattle (NHTC)
place to find the cattle to meet and the Verified Natural Beef T T
those agreements,” says Doug (VNB) programs make up the
Stanton, senior vice
president of busi- T T
ness development
at IMI Global. “It
puts a producer in L L
a place where they
have to plan ahead
if they want to cap- E E
ture those premi-
ums.”
CO
No matter which CO..

Maternal Integrity BALANCERernal Integrity BALANCER Bull SaleBull Sale
Mat ® ®

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