Page 19 - MWC 2-3-2022s

and are focusing on personal yearling weights. All bulls The Midwest Cattleman · February 3, 2022 · P19
service through one-on-one and most females receive
customer contact. ultrasound evaluation. Ad-
Strategically, Bob said they ditional data evaluated at
have eliminated hard doing, weaning time include the
cantankerous cows. They've dam's weight, udder, and feet
lowered input costs and in- condition; and every head is
creased performance to take given a body condition score.
their herd to its healthiest, Finally, enhanced genetic
profitable best. Emphasis EPD testing is completed on
is placed on Herd Building the select animals retained
EPDs such as Calving Ease, for breeding purposes.
Heifer Pregnancy and Stay- “This data driven pro-
ability, while building a thick cess is important to provide
marketable carcass on their
calves. Fescue native toler- continued on page 22
ance makes their genetics
popular in the Fescue Belt,
where a majority of Lamine
Valley Red Angus customers
reside. Bob also collects rel-
evant data for marketable
traits and selects genetics
that are balanced to perform
by the head or across the
scales.
“Bob has a good busi-
ness mind,” said Susan. “He
knows how to develop a plan
and make it work.”
Susan is just as savvy, and
Bob boasted of her ongoing
dedication, even in retire-
ment, to the medical commu-
nity. As a Certified Diabetic
Educator, she provides pub-
lic service announcements
about diabetic prevention
and care via a local radio sta-
tion.
Bob stays connected with
his industry as well. As a
former Vice-President of the
Missouri Red Angus Asso-
ciation, he believes in col-
laboration with his peers,
and promotion of the Breed
throughout the state.
Back on the farm, howev-
er, the two focus on their Red
Angus, where Bob diligently
records birth, weaning and