Page 20 - MWC 3-31-2022s

The Midwest Cattleman · March 31, 2022 · P20
Brangus Vigor Program Sees Early Success

By Cody Glenn, IBBA Commercial Marketing Committee member

The Brangus Vigor Pro- calves with confidence, industry segments. Com- The first load of Brangus
gram, developed by the In- knowing that they truly are mercial producers can add Vigor calves was marketed
ternational Brangus Breed- Brangus, and are backed by value to their calf crop by by Town Creek Farm in Au-
ers Association (IBBA) sound animal husbandry taking advantage of prac- gust of 2021. The fall born
Commercial Marketing practices and animal health tices that many are already load of steers was weaned
Committee, is a value-add- protocols. performing, such as Beef and backgrounded on sum-
ed program for Bran- Brangus seedstock pro- Quality Assurance train- mer pasture at the ranch
gus-sired feeder calves. ducers and commercial pro- ing and herd health and prior to enrollment in the
Brangus calves are much ducers using their genetics vaccination protocols. The program. They received a
too often undervalued due have created a chart-top- age- and source-verifica- substantial premium over
to misconceptions brought ping product in today’s tion adds market access for the market prices at the
about by other indicus-in- Brangus feeder calves. The Brangus Vigor calves and time of sale. Several hun-
fluenced cattle being called Brangus Vigor program is in turn can add tremendous dred head of calves have
“Brangus” when in fact they now a stage to showcase that value. Backgrounders and been enrolled in Brangus
are far from it. The Brangus product. The timing could feedlots that have histor- Vigor through the fall run.
Vigor Program is designed not be better. Market vola- ically operated on a basis Rising calf prices and fewer
to separate Brangus-sired tility and increasing input of buying cheap commodity placements in the feedlot
feeder calves from the con- prices are forcing more and calves and doing their best provide a favorable outlook
glomeration of indicus-in- more herd sellouts in the to keep them alive and turn for spring calf sales. The
fluenced cattle. By creating cow-calf sector, and leaving a profit, are now hungry for time has never been better
a process verified program, feeders and backgrounders calves that are backed by a to implement a process ver-
facilitated by IMI Global, trying to find more ways program, healthy, and have ified program like Brangus
feeders and background- to cut costs. Brangus Vigor a reputation for performing Vigor.
ers can purchase Brangus can provide help in both well.

MISKIMON And, as we sell out our land in
continued from page 19 Texas, we'll be replacing with You’ve got to ‘hang around’ in the right
land here in Oklahoma, so we
can grow the herd. We want places if you want to get attention...
ers in West Texas. With their to build up to a few thousand
natural fleshing ability, those and put customers on the kind Your Ad
same bulls who have to travel of cattle they are looking for.”
miles for forage won't be too Once summer hits, Mi-
fat and they won't fall apart, skimon will be watching for Could be Here!
whether they go to work in another round of intention-
mesquite country or Oklaho- ally crafted Miskimon Ranch
ma hills or Missouri timber. calves to hit the ground. He'll
Females shipped as far also welcome his and Sheri's
away as Florida or embryos first granddaughter in July.
flown to South America are Grandpa's hope is that she
designed just as strategically. will be the next Miskimon to
It is based on that same level fall in love with Brahman, a
of dedication for excellence clone so to speak, in the family
and performance that Miski- tree.
mon now sets his sites on con-
tinued growth at Miskimon
Ranch.
“We have donor cows that
we've saved embryos on,” he
said. “We'll build up out of
those cows and daughters.