Page 22 - MWC 2-23-2023s

Retrieve Added Value The Midwest Cattleman · February 23, 2023 · P22

The American Hereford Association offers commercial producers added marketing opportunities.

Marketing programs for to have source and age verifi- commercial programs (tbe- profitability, docility, and lon-
commercial cattlemen ar- cation. The calves must be at fort@herefordbeef.org), to get gevity. Similar to the Premium
en’t one-size-fits-all but find- least 50% Hereford genetics started. Red Baldy program, the Mater-
ing ways to add dollars per and be sired by a bull battery nal Advantage Program focus-
head is always welcome. The ranking in the top 50% of the es on commercial replacement
American Hereford Associa- breed for the Certified Here- females. With their hybrid
tion (AHA) offers options for ford Beef® (CHB$) index. Bull vigor and sought-after Here-
commercial producers to add ownership should be trans- ford genetics, Hereford-sired
value to their bald-faced and ferred to the producer enroll- tiger-stripe females and black
red-hided genetics. ing the cattle. Calves must Premium Red Baldy baldy females are ideal for this
have at least two rounds of Program program.
vaccinations pre-weaning, and The Premium Red Baldy Females qualifying for the
producers enrolling in the pro- program recognizes Here- program must be sired by reg-
gram must be Beef Quality As- ford-sired replacement heifers istered Hereford bulls. Bull
surance (BQA) certified. En- with a balance of maternal and batteries for participating fe-
rollment in the program costs carcass traits. The Premium males should rank in the top
Hereford Advantage $3 per head, which includes Red Baldy program, a collabo- 50% of the breed for the BMI$
Program verification and an electronic ration with the Red Angus As- or the top 50% of the breed for
The Hereford Advantage identification (eID) tag. There sociation of America (RAAA), the Brahman Influence Index
program is a verification pro- is no minimum head count to is a tagging program designed (BII$), depending on the breed
gram created to add value to participate. to provide breeders and buyers of female (British or Brah-
Hereford-influenced feeder Certification through the access to premium replace- man).
cattle. The program utilizes Hereford Advantage program ment females with added hy- Besides the hybrid vigor
a combination of basic, foun- can offer participants added brid vigor. These females are and genetically superior sires
dational values like health, marketing exposure, along backed by the whole-herd per- utilized, producers building fe-
genetics and management to with documentation of supe- formance reporting programs males for the Maternal Advan-
connect Hereford-influenced rior genetics. Program certi- utilized by both organizations. tage Program have access to
calves with buyers looking for fication can be bundled with Eligible females must be added market exposure, AHA
high-performing, healthy cat- other verification programs sired by bulls or originate from replacement selection tools
tle. through IMI Global. Contact a bull battery in the top half and AHA genetic improve-
Eligible calves are required IMI Global (imiglobal.com) or (50%) of the breed for the Her- ment tools.
Trey Befort, director of AHA eford Baldy Maternal Index To participate in the pro-
(BMI$) or the Red Angus gram, contact Trey Befort.
Profitability and Sustainabil-
ity Index (ProS). Bulls should Other Resources
be transferred to the produc- Hereford Feedout
er enrolling in the program. Program
Although there is a small al- In conjunction with HRC
lowance for other breed influ- Feed Yards, Scott City, Kan.,
ence in enrolled females, cattle the Hereford Feedout Program
must be red-hided and pre- enables producers to feed out
dominantly Hereford and Red their cattle conveniently and
WE ARE ON Angus genetics. cost-effectively and collect
essential carcass and perfor-
As producers begin to build
back the nation’s cow herd, the mance data. Program partici-
Premium Red Baldy program pants contribute to improving
promotes sustainable, profit- AHA carcass expected progeny
THE WEB! able, and high-quality com- differences (EPDs) while gain-
ing direct access to the Cer-
mercial replacement females.
To enroll in the program, tified Hereford Beef® (CHB)
contact Trey Befort or Chessie brand through National Beef.
Mitchell, RAAA tag program To enroll in an AHA com-
coordinator (chessie@redan- mercial program or to find
gus.org). more information about AHA
commercial programs, visit
Hereford.org/commercial or
contact Trey Befort.

midwestcattleman.com Maternal Advantage
Program
It’s no secret that Hereford’s
inherent genetic strengths in-
clude fertility, feed efficiency,