Page 20 - MWC 04-01-2021s
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The Midwest Cattleman · April 1, 2021 · P20

        Producing Commercial Females

       through Value Added Programs


         Value-added programs are  six essentials upon which the
      on the rise in the beef indus- breed was founded - weight,
      try as input costs increase  conformation, milk produc-
      and margins remain tight.  tion, fertility, disposition and
      Enterprising beef produc- hardiness.
      ers are exploring new ways            While attractive, hearty
      to improve their return on  bulls are often known to steal
      investment and open doors  the spotlight, the modest
      to new marketing avenues.  hero of this legendary breed
      Beefmaster Breeders United  is without a doubt the essen-
      offers a value-added program  tial Beefmaster female. She’s
      through the Beefmaster E6  universal – in tropical cli- 20 plus years. The National  cal regions they need cattle
      Commercial  Female. The  mates of the South, high alti- E6 Sale in Columbus, Texas,  that can go out there and
      BBU Essential Commercial  tude or sparse sections of the  and others like it through- eat really low-quality forage,
      Female Program is a prime  West. Throughout the Fescue  out the Plains and Florida,  that has high water content,
      example of expanding the  Belt and stretching into the  ensure there’s verified and  fight mosquitoes, fight pests
      market for Beefmaster cat- High Plains, the Beefmaster  top-quality females available  and go out make money for
      tle. The program, referred to  female remains constant.               for purchase.  The National  them in a hostile climate sit-
      as the E6 program, focuses            What  is an E6 Certified  E6 Sale has been held for 15  uation,” said  Trey Scherer,
      attention on the strong ma- Female?                                   years plus.                       a Beefmaster breeder from
      ternal traits of Beefmaster           The E6 program is a com-          Commercial breeders from  Brenham, Texas, and  a con-
      cattle  and  helps  commercial  mercial Beefmaster female.  all over the country are con- signor to the National E6
      cattlemen develop stronger  This female was labeled as  stantly looking to restock  Sale.
      markets and greater value  an E6 based off the essen- their pastures with Beefmas-                         The essential Beefmaster
      for their Beefmaster and  tial six traits that were used  ter cross females.                            cross, there’s no better cow.
      Beefmaster cross heifers. The  to develop the Beefmaster                “They are needing that ge- In today’s beef cattle indus-
      word  "essential"  is  included  breed.  This program has  netics and they realize that
      in the name because of the  been around now for about  in hot and humid and tropi-                                    continued on page 24




 MIDWEST BEEFMA
          MIDWEST BEEFMASTER BULL SALESTER BULL SALE



                    April 24th - 12 Noon - at the Four State Stockyard
                       April 24th - 12 Noon - at the Four State Stockyard


                                                                                          offering 80 open heifers
                                                                                       offering 80 open heifers

                                                                                           that offer some of the breed’s best foundation genetics!
                                                                                         that offer some of the breed’s best foundation genetics!
        50
                                                                                              Sale Location: Four State Stockyards
                                                                                           Sale Location: Four State Stockyards
                                                                                                 9735 State Hwy. 76, Exeter, MO
                                                                                               9735 State Hwy. 76, Exeter, MO
                                                                                                      For More Info Contact
                                                                                                    For More Info Contact
                                                                                                   Larry Buster: 918-693-4048
                                                                                                 Larry Buster: 918-693-4048
                                                                                                  Craig Johnson: 417-876-7285
                                                                                               Craig Johnson: 417-876-7285
                                                                                                Hotel: Cassville Four Seasons Inn
                                                                                           Hotel: Cassville Four Seasons Inn 417-847-4888
                                                                                         Hotel: Cassville Four Seasons Inn 417-847-4888
                                                                                                           417-847-4888
                                    Performance Tested Bulls


                 Registered Cattle Tailored for the Commercial Cowman
                                                                                                                       with complete data
             Registered Cattle Tailored for the Commercial Cowman
              Registered Cattle Tailored for the Commercial Cowman


                                           Access Facebook pages and Website for catalog info:


                    Buster Beefmasters and Friends                     St. Clair Beefmasters                stclairbeefmasters.com
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