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The Midwest Cattleman · September 14, 2023 · P3














                  September 14, 2023   Volume 29   No. 8

       COULD CATTLE PRICES SOAR THROUGH NEXT YEAR?                                   CHECKOFF REACHES DOCTORS
            THAT’S WHAT ECONOMISTS THINK, AND IT COULD                                       WITH BEEF MESSAGE
                   COMPLETELY CHANGE THE INDUSTRY                             In a world where                           ommended beef to
                                  By Tyne Morgan                            opinions on what  to                         patients and 95%
         The  U.S.  beef  cow  herd  is  and other pressures, the Au-       eat  are  so  diverse,                       of consumers have
      now the lowest since 1962,  gust Ag Economists’ Monthly               many consumers find                          prepared or plan to
      and  with  the  majority  of ag  Monitor revealed it could also       themselves relying                           prepare meals that
      economists not expecting re- cause massive consolidation              on the recommenda-                           include beef since
      building to take place until Q2  in the cattle industry, not only     tions  of  doctors  and                      receiving the mate-
      of 2024 or later, that means  with cattle producers, but also         medical profession-                          rials.
      even higher cattle prices could  meat processors.                     als for their individ-                         A ddi tio nal ly,
      be ahead. Ag economists say           The  August survey is the       ual health and that of their  heart health cookbooks were
      as the U.S. cattle herd contin- third survey of the Ag Econo-         children. With this in mind,  delivered to 854 family prac-
      ues to shrink due to drought  mists’ Monthly Monitor, a joint         the checkoff works to ensure  tice and cardiology profes-
                                                      effort between the    these trusted professionals  sionals  nationwide. Within
                                                      University of Mis-    are well informed about lean  those cookbooks were a let-
                                                      souri and Farm        beef’s role in a balanced diet. ter to health professionals
                                                      Journal.        The     Recently, a beef toolkit fo- written by the cookbook au-
                                                      first-of-its-kind     cused on school-aged and ad- thor in collaboration with
                                                      survey      collects  olescent nutrition was deliv- the beef nutrition team, a
                                                      insights from ag      ered to 3,324 family practice  beef research booklet, and
                                                      economists across     and pediatric health profes- pamphlets on lean beef in a
                                                      the U.S. Near-        sionals across 48 states. The  heart-healthy diet that med-
                                                      ly 60 economists      toolkit materials included  ical professionals could share
                                                      are asked each        a letter,  a MyPlate  teaching  with their patients. Respons-
                                                      month to provide      tool and beef tips and recipes  es to this effort were also
                                                      their     forecasts   for parents.                      positive, with 76% of medical
                                                      and  views. They        Following delivery of the  professionals and consum-
      The August survey also asked economists when they think   represent a wide   toolkits, a post-program sur- er respondents saying they
      cattle herd expansion will start to take place. The majority          vey was sent to medical pro- found the cookbook to be
      think cattle contraction will continue for at least another           fessionals and consumers  valuable.
      year. A smaller percentage think it could happen in the second
      quarter of 2024.  (Lindsey Pound / FJ)          continued on page 12 to measure the success.  Re-          KLA
                                                                            sponses showed 91% of pro-
            FIRE DESTROYS ARKANSAS SALE BARN                                fessionals have already rec-
                                 By Paige Carlson                           EPA’S NEW WOTUS RULES: WHAT PRODUCERS
         A north central                                                                    NEED TO KNOW ABOUT
      Arkansas        sale                                                                            By Jenna Hoffman
      barn  suffered a
      devastating fire,                                                       The Environmental Pro- EPA to expeditiously develop
      affecting     many                                                    tection  Agency (EPA) an- a rule to incorporate chang-
      producers in the                                                      nounced  new  Waters of  the  es required as a result of the
      area as well as                                                       U.S. (WOTUS) rules, follow- Supreme Court’s decision,”
      the local economy.                                                    ing a May Supreme Court  said Michael L. Connor,  As-
         The blaze is                                                       ruling in Sackett v. EPA, that  sistant Secretary of the
      believed to have                                                      required EPA to revise the  Army for Civil Works. “With
      started  in the                                                       WOTUS definition.                 this final rule, the Corps can
      kitchen of the                                                          “We have worked with                          continued on page 16
      Wilf's    Cleburne    A north central Arkansas sale barn suffered a devastating fire,
      County Livestock  affecting many livestock producers and the local economy with
      Auction in Heber      the loss of a long-standing amenity in the area.                               Coming Sales-38
      Springs, Ark.,  ac-   (Arkansas Farm Bureau)                                                         Life is Simple-5
                                         the sale barn in Clinton, Ark.
      cording to local reports.
         Blake  Wilf, the barn’s         After a few hours of cooling                                      Market Report-8
      co-owner, told a local news        off and some water, the cattle                                    Agribusiness
      source, it was all hands on        began selling later that day,                                     Directory-36
                                         Wilf says.
      deck moving the cattle out of
      the area as quickly as possi-         Meanwhile, when Brian
      ble, transporting the cattle to                  continued on page 9
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