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The Midwest Cattleman %u00b7 October 24, 2024 %u00b7 P757th AnnualBRANDING BRANDINGTHEFUTUREMissouri Cattle Industry Convention & Trade ShowJanuary 17-18, 2025 | Margaritaville lake resort | Osage beach, missouriWhether you%u2019re just starting out or bringing your third generation into the business, learning how to better your operation is always a great investment. Join us in Osage Beach this January to meet and learn from some of the industry%u2019s top experts and network with fellow producers from across the state. MOVE MISSOURI%u2019S BEEF INDUSTRY FORWARD.Register online or mail TO MCA HEADQUARTERSwww.mocattle.com | Meetings & Events | Annual Convention & Trade Show(573) 499-9162 | www.mocattle.com | 2306 Bluff Creek Dr. Columbia, MO 65201register to enjoyCattlemen%u2019s Education Series | Kickoff Party & Happy Hour Steak Banquet Dinner | Foundation Auction Trade Show Vendors | MCA, MCW, MBIC Meetings and so much more!Callaway Livestock Center, Inc.On I-70, 4 miles east of Kingdom City, MO on outer road 573-642-7486Feeder Sale Monday 12:30 p.m.1st Thursday Night of Each Month6:00 p.m. Special Cow SaleJohn P. Harrison573-386-5150 Jack Harrison 573-386-2138 %u201cImproving production or output is important, but in most publications, controlling costs trumps increasing output.%u201d said Dave Lalman, Oklahoma State University. In commercial cow-calf operations, cow cost accounts for about 60 to 65% of the variation in profitability whereas increasing production (number of calves and calf weaning weight) accounts for about 35 to 40% of the variation in profitability. Lalman was a featured speaker during the 2024 Beef Improvement Federation (BIF) Symposium June 11 in Knoxville, Tennessee.Lalman%u2019s presentation emphasized that efficiency in cow-calf operations goes beyond just boosting production; it%u2019s about maximizing the return on every dollar invested and ensuring that resources are used as effectively as possible.Economical forage production combined with efficient and timely forage harvest (grazing) generally represents the lowest hanging fruit to improve wholeranch profitability and efficiency. %u201cBuilding a better cow might be viewed as getting better at something beef cattle do well already,%u201d he explained. %u201cHarvesting sunlight, carbon dioxide, and water to produce a delicious, nutritious human food source.%u201dThe Full Picture of Cow EfficiencyHow balancing production cost control and efficiency can change your operationBy Lauren Gatz, Beef Improvement Federation interncontinued on page 15