Page 18 - Oct22020

American Shorthorn Association The Midwest Cattleman · October 22, 2020 · P18
Launches Locally Raised Beef Program

Shorthorn breeders unite to promote fresh,
quality beef to consumers.

In the early days of the glob- U.S. economy, it also provided the
al coronavirus pandemic, many chance to serve consumers in new
Americans faced an unsettling re- and creative ways. consumers faced food shortages, Shorthorn Beef, you’re supporting
and this brought to light the im- a family farm and their livelihood.
ality: empty grocery store shelves. The American Shorthorn Asso- portance of having a local source We hope this program continues
Dramatic changes set in al- ciation (ASA) recently launched
most overnight and left families an initiative to promote members for beef,” says ASA President to open doors between the com-
spending all of their time at home, who are offering beef products di- Nancy Grathwohl-Heter. “A local munity and livestock producers.”
program is appealing to consum-
When buying directly from a
limiting trips to the store and buy- rectly to consumers. ers, because they know where local farmer or rancher, Grath-
ing in bulk to prepare for the un- It’s called Shorthorn Beef — their meat is sourced and how it wohl-Heter says consumers
known. While the pandemic sent Locally Raised. is raised.” can purchase a quarter, half or
shockwaves across all levels of the “During the pandemic some The Shorthorn Beef program whole Shorthorn beef and receive

Located in one of the top cattle feeding counties in the state of Kansas is an avenue for connecting the great-tasting, healthy products at
breed’s cattle producers with those a reasonable price point. She and
Where personal attentione personal attention
Wher interested in buying locally raised her family manage DTR Cattle

to every detail to every detail beef. The effort includes promo- Company near Raymond, Kansas,
guarantees thatantees that
guar tional opportunities through so- and were early participants in
YOU & YOUR CATTLE OU & YOUR CATTLE
Y cial media, the ASA website and Shorthorn Beef — Locally Raised.
COME FIRST at TMCME FIRST at TMC
CO other media platforms.
“It’s really about families sup- American Shorthorn
3500 Head
3500 Head porting families,” says Montie Association
Capacity
Capacity Soules, ASA executive secretary
and CEO. “When you purchase
lSteam Flake Ration TMC Feeders LLC
TMC Feeders LLC
lConsulting Nutritionist 5010 Big Valley Drive
Scott City, KS. 67871
lOwner Management lOne-Load Pens
Jim Miller
lExcellent Pen & Equipment Maintenance Jim Miller, Manager , Manager
620-874-0591
lRisk Management Bob Thompson
Bob Thompson
816-582-8363

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