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The Midwest Cattleman · August 6, 2020 · P2
Beef Industry Long Range

Plan For 2021-2025 By Greg Henderson

The Beef Industry Long
Range Plan task force offi-
cially introduced its new five-
year plan for 2021-2025 at
the Cattle Industry Summer
Business Meeting in Denver.
The task force’s mission is to
ensure the long-term pros-
perity of the U.S. beef indus-
try by sustainably producing
the most trusted, highest
quality and consistently sat-
isfying protein for consumers
around the world.
“We want beef to be the
protein of choice, and we
want the entire U.S. beef in-
dustry to be trusted and re-
spected for its commitment
to quality, safety, and sus-
tainability,” said Kim Brack-
ett, leader of the task force
and cow/calf rancher from
Idaho. “The task force invest-
ed many hours, discussing
the current state of the in-
dustry and what we need to
accomplish over the next five
years. We feel we’ve estab-
lished some important priori- the following key priorities 4. Promote and capitalize on Brackett said. “For exam-
ties and strategies, as well as and core strategies: the multiple advantages of ple, one of the measures for
benchmarks for success that Industry Objectives: beef. the Core Strategy to ‘Drive
will help keep our industry 1. Grow global demand for 5. Improve the business and growth in beef exports’ will
on track through 2025 and U.S. beef by promoting political climate for beef. be to grow the value of U.S.
beef exports as a percent of
beyond.” beef’s health and nutrition- 6. Safeguard and cultivate total beef value to 21% by
THE BEEF INDUSTRY al benefits, satisfying flavor 2025. Additionally, there are
LONG RANGE PLAN and unparalleled safety. investment in beef industry a number of other goals to
Updated every five years, 2. Improve industry-wide research, marketing, and help measure success specific
the Beef Industry Long Range profitability by expanding innovation. to the other core strategies.”
Plan is a tool designed to help processing capacity and “We’ll measure the plan’s
the beef industry establish a developing improved val- success by tracking key met-
common set of objectives and ue-capture models. rics for each Core Strategy,” continued on page 14
priorities. It communicates
the industry’s strategic direc- 3. Intensify efforts in re- Located in one of the top cattle feeding counties in the state of Kansas
tion and provides insight on searching, improving, and
how the industry can serve communicating U.S. beef Wher
Where personal attentione personal attention
its stakeholders by growing industry sustainability. to every detail to every detail

beef demand. 4. Make traceability a reality guarantees thatantees that
guar
Since 1995, industry lead- in the U.S. beef industry. YOU & YOUR CATTLE OU & YOUR CATTLE
Y
COME FIRST at TMCME FIRST at TMC
ers have gathered to develop CO
an aligned, comprehensive Core Strategies:
plan with the goal of in- 1. Drive growth in beef ex- 3500 Head
3500 Head
creasing consumer demand ports. Capacity
Capacity
for beef. These leaders are 2. Grow consumer trust in
brought together to study beef production. lSteam Flake Ration TMC Feeders LLC
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and compile major areas of lConsulting Nutritionist 5010 Big Valley Drive
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