Across the cattle industry, a new generation of leaders is stepping forward — not only to carry on traditions, but to strengthen and evolve them. For young producers Natalie Jones and Jeff Jaronek, involvement in industry organizations is more than a line on a resumé. It’s a pathway to better decision-making and stronger operations for generations to come.

Through their participation in leadership programs and industry organizations, these producers are gaining hands-on experience that extends well beyond their own operations. They’ve learned how policy, promotion and research intersect, which helps them advocate to the public and create a ripple effect across the cattle industry.

Learning Beyond the Operation

Like many in agriculture, both Jones and Jaronek grew up with strong ties to farming and ranching. But their growth as producers accelerated when they stepped into leadership roles outside their day-to-day operations.

Jones, a fifth-generation rancher from the Sandhills of Nebraska, said her involvement in the Nebraska Cattlemen’s Association (NCA), the Young Cattlemen’s Connections Class, and the National Cattlemen’s Beef Association (NCBA) Trailblazers program gave her a broader understanding of the industry early in her career.

“You can learn a lot on your own operation,” she said. “But when you get involved, you start hearing what’s working for other people, what challenges they’re facing and how they’re solving problems. That’s where the real learning happens.” Those experiences exposed her to producers across different regions and production systems, helping her evaluate management decisions back home with a wider lens.

Jaronek, a fourth-generation rancher from southwest Oklahoma, has seen similar benefits through his role on the Oklahoma Cattlemen’s Association (OCA) executive board. His experience has provided a front-row seat to industry discussions that extend far beyond the ranch gate.

“It gives you a bigger-picture view,” he said. “You start to understand how policy, markets and consumer trends all tie back to what we’re doing on the farm.”

That perspective is especially valuable in today’s environment, where producers are navigating volatility in input costs, interest rates and market conditions. Being plugged into industry conversations helps young leaders stay proactive rather than reactive.

Building a Stronger Network

Beyond knowledge, both producers emphasized the importance of relationships built through industry involvement. “You’re building a network of people you can call,” Jones said. “Whether it’s a question about your operation or something bigger in the industry, you have people you trust who have been there before.” Through the NCA and her earlier leadership programs, Jones has connected with producers, industry partners and mentors who continue to influence her approach to agriculture.

Jaronek said his role with the OCA has allowed him to work alongside seasoned leaders and connect with peers facing similar challenges. “You meet people from all different parts of the industry — producers, lenders, marketers,” he said. “Those connections can open doors you didn’t even know were there.” Having a trusted network is a priceless asset for cattle producers when margins are tight and decisions carry long-term implications.

Bringing Ideas Back Home

While industry involvement offers exposure, its real value lies in applying those insights back to the operation. Jones said she’s been able to bring practical ideas home and make small adjustments that add up over time. “It’s not always big changes,” she said. “Sometimes it’s just seeing how someone else approaches a problem and thinking, ‘We could try that.’”

Programs like NCBA Trailblazers helped her see how leadership and innovation intersect, reinforcing the importance of staying open to new ideas. Jaronek added that his work with the OCA has helped him think more strategically about the future of his operation.

“You start to think long-term,” he said. “Not just about what works today, but what’s going to position your operation for future generations.” That kind of forward-thinking is critical as the industry faces challenges ranging from succession planning to evolving consumer expectations.

Involvement in organizations doesn’t just build technical knowledge – it also develops leadership skills that translate directly to the farm or ranch. “You learn how to communicate, how to work with different personalities, how to make decisions as part of a group,” Jones said. “Those are skills you use every day, whether you realize it or not.” Her experience and involvement have helped build confidence in speaking up and contributing to larger conversations.

Jaronek said serving on the executive board has pushed him to grow in similar ways. “It pushes you outside your comfort zone,” he said. “But that’s where you learn the most.” From board discussions to decision-making on behalf of fellow producers, those experiences are helping shape the next generation of industry advocates.

Understanding the Industry’s Direction

One of the biggest advantages of industry involvement is gaining insight into where the cattle business is headed. “You’re not just hearing about changes after they happen,” Jones said. “You’re part of the conversation.”

Jaronek said his leadership role has provided similar exposure, particularly when it comes to policy and market dynamics affecting producers across Oklahoma and beyond. “If you want to stay competitive, you have to know what’s coming,” he said. “Being involved helps you stay ahead.”

For cattle producers, that might mean adapting to new regulations, exploring different marketing channels or adopting practices that align with consumer expectations.

Jones and Jaronek agree that getting involved can feel intimidating, but it’s worth it. “Just start,” Jones said. “You don’t have to have all the answers. Show up, listen, and be willing to learn.” She encourages young producers to take advantage of county and state cattlemen’s programs, which can serve as stepping stones into broader industry involvement. “There’s always something to gain,” she said.

Jaronek offered similar advice, emphasizing the importance of taking that first step. “It can be as simple as attending a meeting,” he said. “From there, you’ll find your place.” He also stressed the value of asking questions and being open to different perspectives. “Don’t be afraid to speak up,” he said. “That’s how you grow.”

Investing in the Future

As the cattle industry continues to evolve, the role of young leaders will only become more important. Producers like Jones and Jaronek are proving that involvement beyond the operation isn’t just beneficial — it’s essential. By engaging at the state and national level, these young producers are building the skills, relationships and knowledge needed to move the industry forward.

“The future of agriculture depends on people willing to step up,” Jones said. “And that starts with getting involved.” Jaronek agreed, noting that the investment pays off in more ways than one. “It makes you a better producer,” he said. “And it helps strengthen the industry as a whole.”

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